Hydra Affiliate Network Dumps 88% of Its Publishers
Large affiliate network trims its ranks.
In a major shakeup in the affiliate network world, Hydra Network has dumped 88% of its affiliates, leaving it with fewer than 2,000 large publishers.
Back in my days of affiliate arbitrage through pay-per-click, I frequently earned more than $5,000 a month from Hydra. I basically stopped using it a year or two ago, as I became frustrated with the terms of each of its offers changing from day-to-day.
Hydra’s new, more stringent membership requirements call for affiliates that earn at least $10,000 a month with a good track record at a major affiliate network.
Apparently Hydra is trying to move upmarket and attract big name advertisers. This is a major shift, as described in its press release about the move:
“This move sets Hydra even further apart from the bulk of ad networks peddling nutraceutical diet remedies, cash grant opportunities, tooth whiteners and other non-branded campaigns of low consumer value.”
Many of Hydra’s previous offers have been for the very products it is now disowning. Its network of affiliates has also been responsible for a massive amount of unsolicited e-mail promoting the products, and many of its affiliate offers historically have been open to e-mail marketing only.
The CPA affiliate industry is going through somewhat of a shakeup thanks to FTC clampdowns on bogus claims as well as continuity offers and “free” offers that aren’t clear about future billing.
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